Longtime company executive Lucy Gildea has been appointed chief brand and scientific officer of Addison-based Mary Kay Inc.
“With her expertise in science and beauty innovation and customer-centric approach, Lucy will lead a strategic chapter of our transformation into the future,” Ryan Rogers, CEO of Mary Kay and grandson of Mary Kay Ash, said in a statement. “The new Global Brand and Science organization will contribute to our mutual business success by enabling our Independent Beauty Consultants to share a transformative brand experience with their customers and thrive as personal beauty advisors, thus reinforcing the unique value proposition of direct selling.”
Mary Kay said that Gildea and her new cross-functional team will pioneer a new operating model to power up the company’s global brand and science aiming for growth and customer loyalty in more than 40 markets.
In her expanded role, Gildea will shape “a powerful brand identity, image, and strategy consistent across all platforms and geographies supported by an impactful product portfolio embracing the ever-evolving needs of consumers,” the company said.
Mary Kay said that Gildea and her team will activate the brand via engagement strategies harnessing the power of next-gen entrepreneurs and resonant brand storytelling to win the hearts and minds of consumers.
Extensive experience in the science of beauty
Since joining the company in 2017, Gildea has focused on modernizing and enhancing Mary Kay’s competitiveness through product innovation and by improving organizational efficiencies, the company said.
Gildea spent 15 years at Procter & Gamble working primarily in beauty technology and beauty/skin product development. There, she also held a variety of senior roles including leading development teams for upstream technology and measurement sciences across healthcare, beauty and personal care industries.
During her time at P&G, Gildea lived in Singapore, advancing her experience with international markets.
“Mary Kay was founded on a dream to enrich women’s lives with a product portfolio rooted in science.” Gildea said in a statement. “I’m confident that integrating brand and science is the winning formula to meet global consumer needs and work toward our continued success. I look forward to maximizing synergies across our teams to captivate our Independent Beauty Consultants and invite a new generation of consumers to fall in love with our brand.”
Gildea earned a Ph.D. in cell and molecular biology, immunology, and infectious diseases at the University of Cincinnati College of Medicine and a postdoctoral research fellowship in Immunology in a joint appointment with Cincinnati Children’s Hospital and the University of Cincinnati Department of Immunology.
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