It’s 11,000 miles from Irving, Texas, to Seoul, Korea. But a Friday announcement could metaphorically shrink that distance quite a bit thanks to its impact on the company’s U.S. operations.

Seoul, Korea-based ATM and payment services giant Hyosung TNS—the parent company of Hyosung Americas, which is headquartered in Irving—named a longtime Samsung Electronics executive as its new CEO Friday. Bryan Choi joined Samsung in 1987 and worked there for decades in technology development, marketing, sales, and strategy. In 2022, he was appointed as the leader of the global strategic marketing division, taking the helm of Samsung’s Mobile eXperience business.

At Samsung, Choi’s leadership as European sales manager elevated Samsung to the top spot in the European TV market, Hyosung said, adding that while he acted as the mobile division head at Samsung Electronics America, he also helped the company expand its mobile smartphone revenue and market share worldwide.

Now leading Hyosung globally as CEO, he’s expected to have a big impact on the company’s U.S. presence. The move comes just two months after Hyosung Americas named fintech veteran Kunoh Kim as its own new CEO.

Irving-based Hysong Americas CRO on new CEO’s impact

Nancy Daniels

Nancy Daniels, chief revenue officer of Hyosung Americas, told Dallas Innovates that Choi’s experience with high-tech consumer products in the U.S. “is particularly relevant to the high-volume cash dispenser market which Hyosung Americas created in the early 2000s.”

“Under Bryan’s guidance, in the fall, the company will relaunch products in this space with a greater focus on the voice of the customer, cementing its position as number one in this market,” she added.

Choi’s Samsung experience—and his resulting knowledge and focus on the importance of standardized processes—”will serve Hyosung Americas well as it experiences double digit revenue growth,” Daniels said.

Moving beyond ATMs with a global payments vision

Hyosung’s Cajera Pivot Recycling ATM series [Photo: Hyosung]

“We will expand beyond ATMs to become a payments industry global human experience maker,” Choi said in a statement. “By enhancing our capabilities through stronger internal communication, as well as driving customer-centric innovation, we aim to establish Hyosung TNS as a global leader in revolutionizing consumers’ everyday experiences.”

Hyosung TNS said it’s grown rapidly in recent years through successful innovation in the ATM industry. With its solutions deployed in 51 countries, the Korean company said it has taken the market lead in South Korea, the U.S., and Indonesia. Expanding into new fields including the retail kiosk and self-checkout businesses have also raised the company’s profile globally. 

That includes staying on top of supply chains, a challenge for many global companies in recent years.

“Bryan’s focus on optimizing the global supply chain to ensure that the customer needs are met with what and when they want it will have a major positive impact on the customer experience,” Daniels told us.

Becoming more customer-centric vs. tech-centric

Daniels said one Hyosung goal that Choi supports is the company’s continued aim “to become “more customer vs. technology centric with a focus on serving a larger range of banks and credit unions with solutions instead of products.”

“This strategy has resulted in large year-over-year growth and the company is on track to have its best year in the 20-plus year history of the organization,” Daniels added. “Central to this strategy is the expansion of its direct sales force with seasoned industry professionals which will continue for the foreseeable future.”

Hyosung Americas got its own new CEO in May

Hyosung Americas leadership, L to R: CFO Seongjin Kim; Chief Product Officer Michael Graham; CEO Kunoh Kim; Chief Strategy Officer Mike Park; CRO Nancy Gail Daniels; and Chief Administrative Officer Peter S. Gerard. [Photo: Hyosung Americas]

In May, Kunoh Kim was named as the new CEO of Irving-based Hyosung Americas, after serving as vice president and division leader for business development at Hyosung TNS in Seoul. While at that post in South Korea, he was credited with the launch of the company’s retail solution products including self-order and self-checkout kiosks, Hyosung said.

Kim took the reins from Sang Hwan Kweon, who was promoted from chief operating officer to CEO in September 2022 upon the retirement of former CEO Hee-Eun Ahn.

Opened new distribution center in June near DFW Airport

Inside Hyosung Americas’ new 125,104-square-foot facility near DFW Airport. [Photo: Hyosung Americas]

Just last month, Hyosung Americas opened a new 125,104-square-foot distribution center near DFW Airport. The new production, warehouse, and storage facility is at 4100 Passport Ave. and is 66% larger than Hyosung’s prior facilities.

Hyosung Americas is headquartered in Las Colinas within Mandalay Tower 2, where it relocated in 2020 with a total Americas-wide workforce of 1,000. The company has additional sales offices in Columbus, Charlotte, Toronto, and Mexico City, with a Global Software Center in Dayton dedicated to software solution development.

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