Immersive Game Experience Glow or Go Opens in Dallas Design District

Glow or Go—an all-new glow-in-the-dark game experience from New York-based live-entertainment platform Fever—opened its doors recently in the Dallas Design District at 921 N. Riverfront Blvd, Suite 100.

Glow or Go is a “one-of-a-kind,” real-life video game experience that’s been described as “part neon dream, part physical challenge,” Fever said.

Photo: Glow or Go

The immersive experience, set in a world that’s been drained of color and emotion, challenges teams of four to eight players to complete a mission: Restore color to a lifeless world by conquering five high-energy game zones.

Each zone is designed for friends, families, teams, and special events to challenge their differing skills as players race to restore color and unlock the final paint blast.

Photo: Glow or Go

Here’s how Glow or Go describes the game zones:

Pink Panic: A high-tech twist on Whack-a-Mole with lights, sound, and multiple game modes to push your reflexes to the limit
Red Reflex: Navigate a laser-filled maze without getting caught—stealth, speed, and precision are key
Yellow Yell: Solve puzzles and launch objects at six targets with the possible solutions—how good is your aim?
Orange Outrun: Dodge fireballs, leap across platforms, and collect keys in a team game where The Floor is Lava—literally
Solara: The grand finale. One last mission. One massive paint blast. Will your team restore color to the world—or vanish into the void?

Photo: Glow or Go

Glow or Go is said to combine the energy of an arcade game with the excitement of a game show. Guests face off in 13 wild, glow-in-the-dark challenges including obstacle courses, reflex games, and high-speed coordination tests, all of which are set in a pulsing, LED-lit environment.

Each challenge lasts about 75 minutes and children under 13 must be accompanied by an adult over 18, Fever said.