Frisco’s GameSquare Holdings, a next-gen media, entertainment, technology, and onchain treasury company, has agreed to acquire TubeBuddy, an AI-enabled software and workflow platform for creators and brands focused on optimizing YouTube channel performance and audience growth, from BENlabs.

Powered by proprietary AI, TubeBuddy provides powerful search engine optimization, workflow, analytics, and productivity tools, which creators and digital publishers use to grow, manage, and monetize their content. The acquisition adds a scaled creator technology component to GameSquare’s technology platform with the goal of accelerating the growth of its integrated ecosystem that includes content, community, data, and performance marketing, the company said.

“Global consumer engagement and commerce are being reshaped in real time by creator platforms, performance data, and community-driven media,” said GameSquare CEO Justin Kenna.

“Our mission is to assemble a powerful combination of technology, media assets, and creator tools to power this next generation ecosystem,” he added in a statement. “TubeBuddy represents exactly the type of innovative, high-utility technology resource that strengthens our platform and positions GameSquare to serve brands, creators, and audiences at scale.”

Under the agreement, GameSquare will acquire the assets of the TubeBuddy business. In exchange, GameSquare issued 5 million shares of its newly designated Series A-2 Preferred Stock to Los Angeles-based BENlabs as part of the transaction.

What TubeBuddy brings to GameSquare

The addition of TubeBuddy strengthens GameSquare’s technology stack, expands direct relationships with creators, and offers new opportunities for data-driven brand partnerships and monetization, the company said.

With the addition of TubeBuddy, GameSquare said its platform includes an AI enabled software platform with proven tools embedded into creator workflows; an anticipated increase to recurring software and subscription revenue; first-party creator and channel data capabilities; a “powerful” cross-platform brand and performance marketing solutions; and new integration opportunities across GameSquare’s media, esports, and creator network.

TubeBuddy says it has helped more than 10 million creators on their YouTube journeys. Its technology is engineered to help creators grow faster, with reported performance metrics including higher per-video views and stronger subscriber growth relative to competing solutions, the company said. TubeBuddy also serves major media companies and global publishers.

Financial impact

For fiscal 2026, GameSquare said it expects the acquisition of TubeBuddy to result in revenue of $85 million to $90 million, a gross margin of 35-40%, and an adjusted EBITDA of over $5 million.

“The guidance for 2026 we are introducing today reflects the success of our multi-year strategy aimed at scaling our platform and driving sustainable operating profitability,” Kenna said. “We’re seeing the benefits of our operating initiatives in our revenue mix, margin profile, and Adjusted EBITDA trajectory. With the addition of TubeBuddy and continued operating discipline, we are entering 2026 with meaningful momentum and a strong financial foundation for continued growth and value creation.”

More on GameSquare

GameSquare, which operates one of the largest gaming media networks in North America, says its platform combines creative services, analytics, and talent management to help brands reach Gen Z, Gen Alpha, and Millennial audiences.

Last fall, GameSquare acquired the Australian talent agency Click Management, and a few months earlier, it announced its first $5 million Ethereum purchase as part of a $100 million plan to expand its crypto holdings—an initiative backed by Dallas Cowboys owner Jerry Jones and the Goff family.

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