Meritus Capital—a Fort Worth-based B2B funding provider focused on the staffing industry—has launched a new operating system designed to unify banking, funding, and workforce management software for staffing firms.

Called Rostyr, the system aims to replace more than $25,000 in startup costs by “offering a complete back-office from day one,” according to Meritus. For mid-sized agencies, the company said, Rostyr streamlines fragmented operations into a single platform built for “efficiency, profitability, and growth.”

Founded in Las Vegas in 1998, Meritus relocated its headquarters to Fort Worth after more than two decades in Nevada. It’s rolling out Rostyr with “exclusive early access” at the American Staffing Association’s Staffing World 2025, to be held Oct. 6–8 in Orlando, Florida. Following that debut, a broader launch will follow, the fintech said.

Giving staffing founders an OS ‘built to scale’

“Most staffing founders don’t fail for lack of effort—they fail because their systems aren’t built to scale,” Meritus Capital CEO Paul DeLuca said in a statement. “Nobody’s ever combined banking, funding, and workforce tools before—and for us, building it was a no-brainer.”

Meritus Capital CEO Paul DeLuca [Photo: Paul DeLuca]

The platform, he said, helps new firms launch at a “fraction of the cost,” while giving established agencies “a simpler way to grow profitably.”

DeLuca is based in the San Francisco Bay Area, according to his LinkedIn profile.

Staffing firms have long struggled with disconnected tools, payroll stress, and regulatory compliance, the company noted. It says Rostyr addresses these challenges by combining:

• FDIC-insured embedded banking as the financial core
• Flexible funding tailored to non-negotiable weekly payroll demands
• Staffing software suite with AI-powered recruiting, compliant timekeeping, and billing
• Integration capabilities with payroll, workers’ compensation insurance, and vendor management systems

Meritus said banking services for Rostyr are provided by i3 Bank, headquartered in Bennington, Nebraska.

Adam Forbes

Meritus said that by syncing workforce data directly into its funding portal, Rostyr “eliminates manual errors and accelerates funding approvals.” Once cleared, funds are deposited into each firm’s FDIC-insured business account, complete with bill-pay and payroll integration.

Adam Forbes, SVP of partnerships at Meritus Capital, joined the company in January and works out of Orange County, California, on a hybrid basis, according to LinkedIn. Meritus said he brought decades of experience in staffing ownership and insurance programs, and “played a central role delivering Rostyr’s launch.”

“Rostyr is the product I wish I’d had as an owner,” Forbes said in a statement. “It’s a solution for anyone who’s ever wired payroll at midnight—and one I’m proud to help bring to market today.”

Meritus said that since its 1998 founding, it has provided “well over $2 billion” in funding to businesses in the U.S. and Canada. The firm specializes in payroll funding for staffing agencies and invoice factoring for other industries. 

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