‘Experiential’ Trading Card Co. Oh YAAS To Be Led by Former Top Golf CEO

Dallas-based Oh YAAS is pioneering Experiential Collectibles—a new category that turns traditional trading cards into interactive experiences. Through digital activation, every card offers exclusive content, rare digital collectibles, and direct connections between fans, collectors, stars, and brands.

Oh YAAS, a Dallas-based company that aims to “rewrite the future of collecting,” has announced that Ken May, former CEO of Topgolf and FedEx Kinko’s, has been appointed chief executive officer.

The announcement follows Charles & Potomac Capital partnering with Oh YAAS as lead investor, indicating strong institutional confidence in the company’s vision and growth trajectory, Oh YAAS said.

Oh YAAS CEO Ken May [Photo: Oh YAAS]

Oh YAAS is pioneering Experiential Collectibles—a new category that turns traditional trading cards into interactive experiences. Through digital activation, every card offers exclusive content, rare digital collectibles, and direct connections between fans, collectors, stars, and brands.

“I’ve never been around a group of smarter executives in my career, and this is the biggest opportunity I have ever seen,” May said in a statement.

[Photo: Oh YAAS]

“Oh YAAS isn’t just innovating within collectibles—it’s creating an entirely new category,” he added. “The combination of technology, fandom, data, and experience is incredibly powerful, and I’m excited to help scale this company into a global brand.”

With Charles & Potomac Capital leading the funding and May at the helm, Oh YAAS said it plans to accelerate platform development, expand strategic partnerships, and scale across sports, entertainment, and culture.

Front and back of an Oh YAAS card [Photo: Oh YAAS]

Founder to become chairman and president

Founder Scott Terrell will transition into the role of chairman and president, continuing to guide long-term vision, brand, and strategic partnerships.

“Ken is a proven builder of iconic, category-defining companies,” Terrell said in a statement. “Coupled with the confidence and support of Charles & Potomac Capital, we now have the leadership, capital, and conviction to fundamentally change how the world experiences collecting.”

[Photo: Oh YAAS]

With a $50B collectibles market and millions of fans looking for deeper, more meaningful engagement, Oh YAAS said it is “poised to lead a new era—where every scan unlocks excitement, insight, and unforgettable Oh YAAS! moments.”

[Photo: Oh YAAS]


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