Elixirr, a London-based global challenger consultancy with an office at HALL Park in Frisco, has acquired U.S. management consultancy Insigniam, in Elixirr’s third acquisition to date in the U.S.

Insigniam, which employs 53 people worldwide, has been a market leader in organizational breakthroughs, innovation and transformations for more than 35 years, working across industries with a strong focus on healthcare, pharmaceuticals, retail and consumer packaged goods.

Financial details of the transaction were not released.

Elixirr said the deal marks the latest step in the firm’s strategy to diversify its service offering, expand its global presence, and become the fastest-growing U.S. challenger consultancy in 2024.

According to Elixirr, Insigniam has built a strong reputation for catalyzing change in the U.S. and European markets, expanding Elixirr’s footprint in both these important geographies.

The firm said Insigniam focuses on getting to the root of clients’ challenges – using experienced teams to understand clients’ cultural and strategic problems.

Through its work, Insignaim guides the leaders and employees in an organization through breakthroughs, large-scale innovation and transformation, Elixirr said.

Insigniam’s model combines its clients’ knowledge of their business with Insigniam’s “expert insights and unique methods for fresh thinking, altering behavior and maximizing results”—honed over decades of working with executives and large enterprises.

Insigniam brings ‘unique approach to consulting’

As part of the acquisition, Elixirr said it welcomes four new partners into the team: Insigniam co-founding partners Shideh Sedgh Bina and Nathan Owen Rosenberg, and Katerin Le Folcalvez and Jennifer Zimmer.

“I’m exceptionally proud to expand our team, bringing in those who share in Elixirr’s ethos, entrepreneurial spirit and desire to create meaningful change—and in Insigniam we’ve found exactly that,” Elixirr CEO and co-founder Stephen Newton said in a statement. “For more than 35 years, Insigniam has built a prestigious reputation and is trusted by world-leading clients, further supplementing our ability to serve the U.S. market.”

Newton said he looks forward to seeing the impact of Insigniam’s team’s “unique approach to consulting, which looks deeply into the areas many consultancies often overlook.” He said that when combined with Elixirr’s strategy, technology and execution capabilities, the two companies can offer their clients greater value “to meet their toughest challenges in an even more impactful, dynamic way.”

“Today’s acquisition is a huge leap toward our ambitious plans to become the fastest growing and best challenger consultancy in the U.S. in 2024,” Newton added.

Insigniam co-founder Bina said his company is thrilled that Elixirr “not only expands our ability to provide an enhanced range of services for our clients, but also enables us to partner with C-suite executives to design and execute on their fit-for-21st-century-agenda.”

“The Elixirr disrupter mindset, entrepreneurial culture and leadership team are perfectly aligned with our commitment to serve our clients to deliver remarkable results,” Bina added in a statement. “Like Insigniam, Elixirr is not afraid to challenge convention, talk straight and disrupt the status quo. Elixirr and Insigniam both hold dear an ethos of deep client service, and we believe that together, combining the best of ‘being human’ with technology and data, we will deliver dramatic new outcomes for our clients.”

Rosenberg said the deal expands Insigniams’ offerings.

“Insigniam’s combination with Elixirr gives our clients a range of services that, in my scan of the market, has not been available. Already, the Elixirr partners and Insigniam partners are collaborating to catalyze new value for our combined clients, as well as working on a new set of offerings,” Rosenberg said. “Literally, we can now offer the full range of expertise and services needed to transform a CEO’s agenda into reality. Clients will see new capabilities to fulfil their intentions. We now provide extraordinary value to the CEO and his or her team and to each executive in the C-suite, beyond what either firm could offer before the combination.”

Elixirr growing rapidly

Looking into 2024, Elixirr said it aims to become the fastest-growing consulting firm in the U.S., pursuing additional targeted capability acquisitions, continued growth in the leadership team, and a strong focus on increasing its digital, data and AI offerings, a sector expected to grow twentyfold by 2030.

Elixirr said its U.S. footprint has been increasing steadily since 2017.

Its U.S. team more than doubled in size last year and revenue trajectory from U.S. clients is approaching half of Elixirr’s business, the company said. Key contributors to expansion in the North American market have included the purchase of end-to-end enterprise data and analytics firm iOLAP in 2022 and the acquisition of the Large Language Model and generative AI acceleration platform company, Responsum, in September.

Elixirr said the two prior acquisitions have enhanced its ability to offer services in the emerging technology space, strengthened its overall data and analytics capability, and accelerated its ability to develop end-to-end generative AI business use-case solutions (including sales productivity, cross-sell, customer service, self-service, proactive marketing campaigns, regulation and compliance).

Get on the list.
Dallas Innovates, every day.

Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.