The Uptown Agency, a Dallas-based brand, content, PR, and media agency, has formed its own investment platform called Uptown Brands. It was created to invest in select companies the agency serves, aligning capital with strategic marketing expertise and long-term brand-building support.

Uptown Brands said it aims to empower founder-led, product-driven companies through a next-gen model that brings together strategy, creative, media, and communications under long-term alignment and shared success.

“Uptown Brands operates on the simple belief that when we commit to building a brand, we invest alongside it and put real skin in the game,” Joseph Alexander, president and CEO of The Uptown Agency, said in a statement. “We focus on what’s authentic by tapping into a company’s DNA and turning that truth into growth. Uptown Brands allows us to align capital with our highest-impact work so we can build alongside founders with greater conviction, speed, and accountability.”

In an industry typically defined by client-service relationships, Uptown Brands said it offers a new model. The Uptown Agency can now support select partners with marketing execution, growth capital, and the conviction of being an owner through Uptown Brands. In doing so, the agency said it is “on the cutting edge of work for companies it also invests in, bringing deeper accountability, faster decision-making, and a longer-term lens to brand building.”

Inaugural investments

The inaugural Uptown Brands partners include LIVV Audio, along with Miracle Mama and Snaps Clothing, which were placed through Morrison Seger Venture Capital Partners. Miracle Mama is not a client of The Uptown Agency, according to Alexander.

• LIVV Audio– a premium active over-ear headphone brand built at the intersection of movement and audio, engineered to help listeners stay in their flow with their music.
• Miracle Mama – cookies that support lactation for nursing moms
• Snaps Clothing – the Dallas-born menswear innovator redefining Western heritage through modernized pearl snap shirts built for versatility and everyday adventure.

Mark Clayton, founder of LIVV Audio, said the structure creates closer alignment between the agency’s brand work and the company’s growth.

“From my years at the University of Oklahoma to the NFL with the Baltimore Ravens, momentum mattered, and music was part of that rhythm,” Clayton said. He added that the partnership allows LIVV “to keep building a brand that lets people just LIVV in the movement.”

Uptown Brands is designed to give founders both marketing support and a deeper strategic partnership as they grow. By combining brand development with an ownership stake in select companies, the agency said it can move more quickly and stay closely involved as those brands scale.

The goal, according to the agency, is to help companies expand without diluting what made them stand out in the first place.

Editor’s note: This story was updated Feb. 16, 2026, at 10 a.m. to clarify that Miracle Mama and Snaps Clothing were placed through Morrison Seger Venture Capital Partners and that Miracle Mama is not a client of The Uptown Agency.

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