The Uptown Agency, a Dallas-based brand, content, PR, and media agency, has formed its own investment platform called Uptown Brands. It was created to invest in select companies the agency serves, aligning capital with strategic marketing expertise and long-term brand-building support.

Uptown Brands said it aims to empower founder-led, product-driven companies through a next-gen model that brings together strategy, creative, media, and communications under long-term alignment and shared success.

“Uptown Brands operates on the simple belief that when we commit to building a brand, we invest alongside it and put real skin in the game,” Joseph Alexander, president and CEO of The Uptown Agency, said in a statement. “We focus on what’s authentic by tapping into a company’s DNA and turning that truth into growth. Uptown Brands allows us to align capital with our highest-impact work so we can build alongside founders with greater conviction, speed, and accountability.”

In an industry typically defined by client-service relationships, Uptown Brands said it offers a new model. The Uptown Agency can now support select partners with both excellent marketing execution and with growth capital and the conviction of being an owner through Uptown Brands. In doing so, the agency said it is “on the cutting edge of work for companies it also invests in, bringing deeper accountability, faster decision-making, and a longer-term lens to brand building.”

Inaugural investments

The inaugural Uptown Brands investments include:

•  LIVV Audio– a premium active over-ear headphone brand built at the intersection of movement and audio, engineered to help listeners stay in their flow with their music.
• Miracle Mama – cookies that support lactation for nursing moms
• Snaps Clothing – the Dallas-born menswear innovator redefining Western heritage through modernized pearl snap shirts built for versatility and everyday adventure.

“LIVV Audio has always lived where movement and audio meet,” said Mark Clayton, founder of LIVV Audio. “From my years at the University of Oklahoma to the NFL with the Baltimore Ravens, momentum mattered, and music was part of that rhythm. Uptown Brands is exciting because it aligns the team shaping our communications with the team invested in our success, so we can keep building a brand that lets people just LIVV in the movement.”

Uptown Brands aims to help founders have a smoother path between vision and execution. The platform combines investment and integrated marketing support to help brands launch faster, with fewer handoffs and greater accountability. Consumers of those Uptown Brands’ companies will find stronger storytelling, more consistent experiences across channels, and brands that grow without losing what made them resonate in the first place, the agency said.

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