Dallas-based private equity fund Inferno Capital Group announced that it has acquired “a significant stake” in Brand Sharks, a rapidly growing digital marketing agency founded by a 21-year-old influencer with 1.7 million followers on Instagram.
Inferno said the strategic investment marks a notable expansion of its portfolio, which already includes verticals in oil & gas, energy, solar, and the digital world.
The investment’s amount and terms were not disclosed.
“We’re thrilled to partner with Brand Sharks and support their mission to revolutionize the digital marketing landscape,” said a spokesperson for Inferno Capital Group. “Danny Seliger’s visionary leadership and the agency’s impressive growth trajectory make this an exciting investment opportunity for us.”
Founded only last March, Brand Sharks has quickly established itself as a formidable player in the digital marketing arena, Inferno Capital said.
At the age of 21, Seliger has garnered over 1 million followers across various social media platforms, leveraging his extensive online presence to build Brand Sharks into a successful agency, Inferno said. In its first few months of operation, Brand Sharks has serviced over 100 clients and continues to experience rapid growth, the PE firm added.
“We’re excited to join forces with Inferno Capital Group and leverage their expertise to accelerate our growth and expand our service offerings,” Seliger said in a statement. “This partnership will enable us to scale our operations and continue delivering exceptional results for our clients.”
Brand Sharks offers a comprehensive suite of digital marketing services, including content creation, social media management, and other marketing solutions, Inferno said.
The agency’s typical clientele consists of personal brands and businesses seeking to enhance their online presence and scale their operations, Inferno said.
Inferno Capital said the acquisition of a stake in Brand Sharks aligns with its strategy to diversify its investments and capitalize on the burgeoning digital marketing sector.
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