Dallas-Based Yooz Announces 2 C‑Suite Appointments

John Gronen has been appointed as Yooz's chief financial officer and Jay Deubler as chief revenue officer.

Dallas-based software company Yooz, a provider of AP automation and payment solutions, has appointed John Gronen as chief financial officer, and Jay Deubler as chief revenue officer.

The company said these strategic hires reinforce its ongoing momentum, integrating new leadership and diverse experience to further the company’s growth.

Gronen brings over 25 years of experience to his role as CFO, with a track record of significant achievements in financial strategy and operations, the company said. His previous experience, including his time as CFO at VPay, provides him with deep insights into the platforms and organizations behind payment processing–expertise that complement Yooz’s integrated automation capabilities, the company said.

According to Yooz, Groen’s goals include advancing the company’s payment solutions, expanding its global footprint, and fostering a high-performing organization that delivers best-of-breed software, payments, and support to customers globally.

“I’m excited to join a high-growth company with a great culture and focus,” Gronen said in a statement. “My background aligns well with Yooz’s mission, and I believe I can make a significant contribution to the company’s success. Yooz’s industry-leading product set and its internal culture of excellence make it an ideal environment for driving growth and innovation.”

‘Transforming accounting teams from cost centers into profit centers’

Deubler, who joined Yooz in June 2023 as CRO for North America, has since made a significant impact in aligning the sales team with the market ecosystem, enabling a deeper understanding of the market, its partners and customers.

The company said his experience in building teams in the SaaS space and developing go-to-market strategies have been invaluable to Yooz’s success.

“Yooz has a vibrant culture and a product that truly aligns with real market needs, transforming accounting teams from cost centers into profit centers,” Deubler said in a statement. “Looking ahead, I’m excited to further establish Yooz as a key player in the office of the CFO. My focus will be on leveraging our team’s growing skills and knowledge to provide strategic solutions that drive significant value for our customers.”

Yooz said that Gronen and Deubler’s combined expertise and alignment with the company’s values will further strengthen its leading position in the industry, ensuring ongoing momentum.

With their addition, the company said its executive team is poised to expand Yooz’s AP automation solutions into new markets while maintaining exceptional support to its global customer base.

Yooz said it provides the smartest, most-powerful, and easiest-to-use cloud-based E-invoicing and Purchase-to-Pay (P2P) automation solution. The company said it delivers unmatched savings, speed, and security with affordable zero-risk subscriptions to more than 5,000 customers and 300,000 users worldwide. Yooz’s solution leverages artificial intelligence and RPA technologies.

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