Last year, EoS Fitness announced it was moving its headquarters from Phoenix to Dallas as part of its expansion plans into Texas. It opened its first “high-value, low-price” Texas gym in Euless in January. Today it announced a big milestone—and an aggressive plan for continued growth.
The big milestone? Signing up its one millionth EoS Fitness member earlier this month. The company now has over 125 locations “open or on the way” in Texas, Arizona, Florida, Nevada, Southern California, and Utah, with plans for further national expansion.
EoS CEO Rich Drengberg [Photo: LinkedIn]
EoS says it recently opened its fifth Houston-area location—its sixth in Texas. But that’s just the start of the company’s aggressive plans to open 50 new locations in the Greater Houston Area and Dallas-Fort Worth, “bringing approximately 2,800 new jobs to the Texas market by 2028.”
While it targets growth, EoS says it’s keeping its eye on quality each cardio-pumping stairstep of the way.
“As we grow, we’re constantly evolving and looking for ways to elevate our gyms,” Rich Drengberg said in a statement. “And as we continue to expand and enter new states, we’ve had to remain nimble, and at times get creative.”
“We opened our 40th gym in January of 2020 and despite the challenges of the pandemic, we’ve more than doubled in size since then, opening our 80th gym in May of 2023,” Drengberg added. “It’s a testament to our agility as a company and how we’re always innovating to improve the member experience.”
More than just spin bikes: from cinemas to turf areas to ‘gamified’ workouts
Founded in 2014, EoS says most of its locations are open 24 hours a day, seven days a week, with memberships starting at $9.99 per month, providing “a premium fitness experience at an affordable price, any time of day.”
And that comes with more than weight-lifting machines and spin bikes. EoS says it offers a wide variety of group fitness and cycling classes, along with features like the MOVEoS Cinema, “where members can work out in a movie theater setting”; the EoS Yard, a turf functional training area featuring battle ropes, sleds, tire flips and more; and, at many locations, an expansive Kids’ Club, indoor pool, hot tub, and saunas.
EoS said it also offers innovative recovery options including The Tank, a brand-new recovery space featuring Hyperice percussion massagers, Normatec compression boots, professional grade stretch tables, and CryoLounge+ loungers; and “recovery rooms” dedicated to complete relaxation with Human Touch massage chairs.
The company says its locations also offer top-of-the-line cardio machines, Olympic lifting platforms, and “high-end smart technology strength equipment like EoS Smart Strength powered by EGYM, a seven-piece smart technology line that personalizes and gamifies each member’s workout to their individual goals and fitness levels.”
Planning 250-plus gyms by 2030
To date, EoS says it has invested millions of dollars in new and existing gyms, created thousands of jobs, and opened more than 2.5 million square feet of fitness space across the U.S. Moving forward, Texas and Florida will be “leading the charge” for the company’s continued expansion—With EoS’ five-year growth plan slated to have 250-plus gyms open by 2030.
EoS says it plans to invest “tens of millions of dollars” by 2030 into its existing locations to revamp amenities and bring next-level recovery options and high-tech workout solutions to legacy gyms.
“For EoS, growth isn’t just about opening new gyms,” said EoS Chief Growth Officer Dave Reiseman. “Our growth and improvement mindset extends to gyms we’ve already opened as well. We’re committed to continual reinvestment and have an entire team dedicated to staying on the cutting-edge of the industry. It’s imperative to us that all of our gyms, regardless of age, are in peak condition and that we’re providing our members with the most innovative fitness equipment and machines available and best in class amenities and services.”
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Back in May, Phoenix-based gym chain EoS Fitness announced it was moving its HQ to Dallas as part of its expansion plans into Texas. Today it announced the opening of its first gym in Texas at 2401 Rio Grande Blvd. in Euless. With more than 100 locations open or in development nationwide, the chain plans to open additional locations in Fort Worth and DeSoto later this year, and several in Houston in February.
