Luxury CBD brand Thryv Organics is preparing to propel its growth trajectory after landing its first investment partner: Alex Snodgrass of The Defined Dish.
It’s a fitting pair, as Snodgrass’ name holds some weight in the local health and wellness space.
The Dallas-based blogger is the foodie behind The Defined Dish, a carefully curated online space where she shares Whole30 and Paleo compliant recipes, lifestyle tips, and small glimpses into her days. As of Sept. 20, she had 610K followers on Instagram.
Snodgrass also has a corresponding cookbook of the same name, which earned her a spot on The New York Times Best Sellers list. In December, she’s releasing her second cookbook, The Comfortable Kitchen: 105 Laid-Back, Healthy and Wholesome Recipes.
In a blog post today, Snodgrass shares that she only works with companies that both align with The Defined Dish’s views and that she personally feels passionately about. As a brand ambassador, she had been incorporating Thryv Organics’ products into her daily routine throughout the past year.
That led to her becoming its first official investment partner.
“One of the things we admire most about Alex is her ability to extend her influence beyond social media,” Thryv Co-Founder Stacie Czech said in a news release. “By investing in brands that she genuinely loves, she has elevated the definition of a social media influencer. We are honored to work with her in this capacity.”
Meet Thryv Organics: A full suite of CBD
In 2019, Czech and fellow co-founder Kristi Kelly officially launched Thryv Organics as a luxury CBD brand. Both East Dallas women were health-conscious parents and caretakers, and saw a need for a “healthy organic alternative options to over-prescribed pharmaceuticals.”
The Dallas-based company initially expected to catapult off the booming CBD trend. That same year, industrial farming of hemp—a cousin of the cannabis plant without enough THC to cause intoxicating effects—was legalized by Texas House Bill 1325.
CBD oil with .3 percent or less of THC is legal here as well.
But when the COVID-19 pandemic hit, Czech and Kelly, like retailers across the country, had to temporarily shut down their brick-and-mortar store on Garland Road.
Since, the women-owned company has worked to become a trusted source in the industry, offering a range of wellness products, education, and support to customers.
It sells USDA-certified organic CBD oils, along with vegan-friendly gummies, salves, bath bombs, and pet products. The ultimate goal is daily relief—from pain, stress, anxiety, performance, etc.—without the use of traditional medicine.
That all comes with a dedication to transparency. Czech and Kelly also offer complimentary product and dosing consultations and CBD 101 on their site.
“I truly love Thryv Organics, and working with them as an ambassador has been such a pleasure, but what really makes me love Thryv Organics is Kristi and Stacie’s passion behind CBD,” Snodgrass said in a news release. “Their high standards for the products they create and their constant willingness to help others is what sets their company and product apart from the others.”
In her role as an investor and stakeholder, Snodgrass will offer the co-founders her expert guidance on how to grow. She will also continue to serve as an ambassador for the brand. The team has already created the “Alex Bundle” of Snodgrass’ three go-to items.
The announcement comes amidst National Self Care Month, which Snodgrass, Czech, and Kelley are all champions for.
“Alex has been such an authentic advocate for Thryv Organics since we first launched, so it made sense for us to take our partnership to the next level,” Kelley said. “We are incredibly grateful for her support and look forward to working with her more closely as we continue to build the Thryv Organics brand.”
Get on the list.
Dallas Innovates, every day.
Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.