Irving-based Biote Corporation, a preventive healthcare solutions provider that delivers personalized hormone therapy, has appointed John Denne as general manager of its men’s health division. The move is aimed at expanding the company’s presence in the growing market for male hormone replacement therapy.
Biote, which was founded in 2012, went public on Nasdaq in May 2022 through a SPAC deal.
Denne, a healthcare industry veteran with more than 30 years of experience in sales, business development, strategic marketing, and management, is expected to spearhead Biote’s sales initiatives to fulfill a largely unmet medical need for millions of men seeking safe and effective hormone replacement therapy.
A “track record of success”
Denne joins Biote with a track record of success in building brand recognition and helping companies scale business divisions to drive sustainable growth, according to a news release.
Most recently, as the senior director of commercial development at Endo International, a global specialty pharmaceuticals company, he was instrumental in driving the commercial success of new treatments in Men’s Health and Men’s Sexual Health division at the firm, Biote said.
Other roles at healthcare and pharmaceutical companies included stints at Roche Pharmaceuticals, Sunovion Pharmaceuticals, and Biopharm Communication, where Denne honed his expertise in sales, marketing, and management.
Biote’s CEO, Terry Weber says Denne’s impressive track record in building brand recognition and scaling business divisions to achieve sustainable growth was a key factor in his selection for the men’s health division role. “We believe his extensive experience and leadership capabilities will accelerate our expansion into the substantial and underserved market for men’s health,” he said in a statement.
Hormone-related aging conditions—an “underserved” $7 billion global market
“I’m excited to join Biote at this pivotal time of growth and expansion for the company,” Denne said in a statement. “Hormone replacement therapy represents a safe and effective treatment option for millions of men, and I am eager to lead Biote’s strategic efforts to fulfill this largely unmet medical need.”
Biote aims to transform healthy aging through its innovative, personalized hormone optimization therapies delivered by Biote-certified medical providers. Biote trains practitioners to identify and treat early indicators of hormone-related aging conditions—a $7 billion global market the company calls underserved.
According to the news release, Biote wants to drive clinical success for practitioners by offering hormone optimization therapies that are safe and effective and says its personalized approach to hormone therapy has been well-received by practitioners and patients alike, as it provides symptom relief while being affordable and accessible.
Biote’s recent expansion into the hormone replacement therapy market for men through John Denne’s appointment as General Manager of the Men’s Health Division is expected to further strengthen its foothold in the preventive healthcare industry, according to the company.
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