Atlanta-based channel marketing and sales solutions provider Extu has opened a Dallas office that reflects the company’s “expanded presence” in the growing market.
Extu’s 2,489-square-foot office is located in the four-story Galleria Square building at 4901 LBJ Freeway in Farmers Branch
“With its robust economy, diverse talent pool and vibrant tech scene, Dallas presents an opportunity to be closer to key clients and partners in the region,” Extu Chief Revenue Officer Bill Lupo said in a statement. “Additionally, this expansion is part of our broader strategy to enhance operational efficiency by having a foothold in another central location within the United States.”
The company said it chose the office’s location for its strategic advantages, including its accessibility, proximity to key business districts, and the availability of amenities that make it an attractive place for employees.
Extu said the location is well-served by public transportation, ensuring an easy commute for team members, and added that Galleria Square offers modern facilities with state-of-the-art office spaces in a community “known for supporting innovation and business growth.” The building’s design and infrastructure align with Extu’s commitment to providing a productive and engaging work environment for employees, the company said.
“SKCR was honored to represent Extu in their office leasing efforts in the Dallas market. With SKCR’s assistance, Extu was able to secure a fully furnished space that aligns with Extu’s timeline, goals, and visions,” Jeb Gordon, SVP at SK Commercial Realty, said in a statement.
Boosting client engagement and company growth
The Dallas office is expected to house approximately 12 employees at first, with plans for further growth as Extu continues to expand its operations in the region. The employee count includes a mix of roles across various departments, showcasing what Extu called its commitment to building a diverse and dynamic team to drive its business forward.
“The opening of our Dallas office represents a significant milestone in Extu’s growth journey. It underscores our commitment to regional expansion and closer engagement with our clients and partners,” Lupo said. “This new office will enable us to tap into local talent, foster innovation and enhance our service delivery across the board. It also signals our ambition to be a key player in the regions we operate in, supporting our long-term strategy of sustainable growth and market leadership.”
Extu provides innovative solutions that help manufacturers and dealers retain and grow their channel by providing through-channel marketing automation, travel incentives and an online rewards platform.
Recently, Extu introduced GoTu Grow and GoTu Rewards, two affordable, easy-to-launch solutions created to fuel the growth of small to midmarket companies.
Extu has an additional office in Austin, as well as locations in Sydney, Australia, and Bracknell in the United Kingdom.
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