Amsterdam-Based Hospitality Platform Mews Launches New Commercial Hub in Dallas

Mews said its decision to open the Dallas hub follows the company's recent growth in the U.S. and reflects its strategy to build a stronger pipeline of early-career sales talent. The company—which serves 12,500 customers across more than 85 countries—sees Texas as "a magnet for tech expansion."

Amsterdam, Netherlands-based hospitality platform Mews is opening a new commercial hub in Dallas that will house a portion of Mews’ inside sales team ranging from entry-level sales development representatives and business development representatives to inside sales reps.

“For the first time in years, we’re creating an in-office presence in Dallas to anchor a truly cohesive sales organization,” Mews President Michael Coscetta said in a statement. “This is a major step in our U.S. expansion, and I couldn’t be more excited to invest in growing our sales talent here. The Dallas hub is all about creating the right environment where early-career sales professionals get the coaching and collaboration they need to build long, successful careers.”

The hub is designed to support Mews’ fast-expanding U.S. operations, the company said.

Seeing Texas as ‘a magnet for tech expansion’

Mews said its decision to open the Dallas hub follows the company’s recent growth in the U.S. and reflects its strategy to build a stronger pipeline of early-career sales talent. Though Mews remains a remote-first company, it said the Dallas team will work from the office three days per week to benefit from in-person coaching, collaboration, and faster ramp times.

In recent years, due to a business-friendly tax and regulation environment, Mews said that Texas has become “a magnet for tech expansion,” with Dallas and Austin emerging as leading hubs.

Mews said that data from the Federal Reserve Bank of Dallas shows that jobs in the tech sector in the Texas region have expanded at an average annual rate of 4.7% over the past decade, more than double the overall job growth rate of 2.1%.

Mews’ Dallas hub will focus on building hiring pipelines from local talent pools and reflects feedback from candidates who are increasingly looking for hybrid options early in their careers.

Mews’ platform serves 12,500 customers across more than 85 countries. Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses.

The company’s customers include BWH Hotels, Strawberry, Choice Hotels, Generator, The Social Hub, and Les Airelles Collection.