Segway is known for its two-wheeled gyroscopic transporter loved by “mall cops” everywhere. But the Beijing-based company—which moved its U.S. headquarters to North Texas in 2024—actually stopped making the famed Segway in 2020. Now the company makes an array of electric personal transportation devices, from an eKickScooter to GoKarts to e-bikes to the moto-inspired Xyber off-road dirt bike. (Not to mention its off-road four-wheelers, power stations, robots, and robotic lawn mowers.)

Segway first relocated its U.S. HQ from New Hampshire to McKinney two years ago, before moving to a larger space in Plano recently. The company also has an office in Pasadena, California, where “a lot of the marketing team” and a few other team members are based, according to Don Stefanovich, the company’s PR manager. But Segway’s U.S. leadership and the majority of its U.S. staff are now in Plano.

And oh yes, Segway does still make self-balancing vehicles similar to the Segway: Its Ninebot S2 has a knee-high control bar, while the Ninebot S MAX has a hand-control steering wheel with integrated dashboard. (Also based in Beijing, Ninebot acquired Segway in 2015, combining Ninebot’s tech with Segway’s global brand recognition.)

But a growing company focus has been on e-bikes—and today Segway announced the U.S. launch of its first-ever short-tail utility e-bike.

A MUXI that rhymes with sushi—and it’s packed with tech

Called the MUXI (rhymes with sushi), the all-new e-bike was first introduced at CES in Las Vegas. It’s a selectable Class 1 or 2 e-bike “aimed at blending utility and versatility with fun in a stylish, compact design where retro cool meets modern,” the company said.

The MUXI has a single-speed drivetrain paired with a direct-drive motor, and is compatible with accessories designed to offer “a new level” of customization and modularity. MUXI aims to integrate and improve upon Segway’s Intelligent Ride System suite of smart tech for security and convenience, the company said, making the e-bike “as thoroughly modern as it is utilitarian.”

That tech includes advanced security features like Apple Find My and AirLock proximity locking/unlocking, an all-new Lost Mode that allows users to remotely disable the e-bike and/or battery if stolen, over-the-air update support for six systems, a full-color, HD TFT display, an intelligent lighting system with auto headlights, and real-time health and fitness data app syncing, Segway said. 

MUXI’s upgraded Algorithm 2.0 uses advanced sensors and “ultra-fast processing” for more refined adaptive assist with gradual power application that closely matches inputs, the company added—offering a more smooth, natural pedal feel and response “without jerky starts or dead zones.”

‘Like a surf van you take to the beach’

Nick Howe, head of e-bike at Segway, called MUXI “a ton of fun” while being “incredibly useful.”

“It’s like a surf van you take to the beach,” he added in a statement, “and then run around town but without the parking headaches.”

Priced at $1,699, the MUXI is available for purchase starting today in the U.S. at independent bicycle dealers and on Segway’s website (with dealer fulfillment), the company said. Accessories are available for it as well.

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