Ithina Launches Out of Dallas With 3 Acquisitions in the U.S, U.K, and Europe

Dallas-based Ithina Holdings, creator of Ithina, an AI-driven operating platform, has just been launched with its acquisitions of U.K.-based Displaydata, Oregon-based Agile Display Solutions, and Altierre, which has operations in Europe.

The company said backers include Kline Hill Partners, Probot Ventures, and Zebra Technologies Corporation.

“These acquisitions consolidate decades of infrastructure leadership into a single global AI operating platform,” Ithina CEO Sanjay Purohit said in a statement. “We’re turning physical infrastructure into an intelligent network that can sense, decide, and act at enterprise scale—while maintaining the control and governance enterprises require.”

Ithina said its global AI operating platform for real-time physical commerce and industrial operations includes “more than 50 million connected endpoints already deployed across retail, manufacturing, and warehouse environments worldwide.”

With the acquisitions, Ithina said it becomes one of the largest digital execution networks “at the intersection of AI, edge connectivity, and IoT infrastructure”—a foundation engineered to transform enterprises “from insight to action in the physical world.”

“We believe Ithina represents a rare opportunity to build a category-defining operating layer for the physical economy,” said James Bradshaw, managing director at Kline Hill Partners and a board member of Displaydata. “Our decision to combine these businesses under Ithina and continuing support reflects conviction in the platform vision and the leadership team’s ability to scale it globally.”

Layers of the system

The combined company brings together decades of leadership in electronic shelf labels (ESL), wireless edge infrastructure, and large-scale deployment operations with a customized AI operating layer designed for constant sensing, decision-making, and execution, the company said.

Starting at global scale, Ithina turns an existing infrastructure footprint into an intelligent closed-loop system that can coordinate actions in real time across millions of endpoints.

Ithina said its platform operates as a closed loop across four integrated layers: Sense—capturing live operational signals from connected edge devices; Decide—applying contextual AI models to optimize outcomes in real time; Execute—activating actions through digital shelf labels, displays, and workflow systems; and Learn—improving continuously through outcome-based feedback loops.

At the heart of the system is Ithina Command, a human-in-the-loop control layer that monitors transparency, governance, and enterprise oversight as AI-driven actions are deployed at scale, the company said.

Unlocking ‘real-time optimization’

For large enterprises, Ithina offers an integrated operating layer that coordinates real-time decisions and execution across “millions of endpoints, geographies, and workflows.” That operating intelligence—previously achievable only through complex, custom-built systems—is now also available to smaller businesses such as convenience stores, regional grocers, and franchise-based warehouses by embedding AI directly into the infrastructure they already use, Ithina said.

In diverse retail environments, Ithina can help reduce perishable waste, improve shelf layout plan compliance, enhance promotions, and support more dynamic pricing and execution workflows. Across manufacturing and warehouse settings, Ithina can help improve throughput, accuracy, and workforce productivity through intelligent task planning powered by Ithina-enabled tags, displays, and connected workflows, the company said.

“Ithina is embedding enterprise-grade AI capabilities directly into everyday operations,” said Anukriti Shukla, chairperson of Probot Ventures. “That unlocks real-time optimization not only for large organizations, but also for smaller operators who historically have not had access to this level of intelligence.”