Dallas-based CIEN+, an award-winning marketing firm specializing in Cultural Intelligence solutions, announced that it has expanded its executive leadership team with the addition of Ivan Sanchez as chief growth and planning officer.
Sanchez will oversee the firm’s global growth roadmap, to continue to leverage CIEN+’s unique proprietary capabilities in A.I. powered-insights, strategic planning, and inclusive creative services.
“Ivan joins us at a time in which responding to rapid change and cultural shifts with agility and empathy is critical for organizations and brands to achieve their full business and creative potential,” Lili Gil Valletta, co-founder and CEO of CIEN+, said in a statement. “Ivan brings both the experience of a seasoned industry veteran with the innovation and cultural vision of an entrepreneur and founder, which will help us accelerate our offerings and impact in the market.”
The Cultural Intelligence marketing firm offers proprietary AI-powered market research with Cultural Intel, business strategy, and creative marketing solutions designed to reach today’s diverse and fast-changing market.
Prior to CIEN+, Sanchez was chief strategy officer at Dentsu International and held various positions at BBDO, GlobalHue, and co-founded and sold the agency Talk-Word of Mouth, a firm focused on influencer marketing for the Latin American region.
Sanchez has impacted the marketing strategies of iconic brands such as Pepsico, General Motors, Verizon Wireless, Pernod Ricard, Microsoft, Diageo, and The Coca Cola Co, among others, CIEN+ said in a statement. His work has been honored with Effies, Cannes Lions, and other global awards.
“Data and culture are two key assets I will leverage in my role to help our clients achieve strong consumer understanding, business growth, and social good to impact businesses and communities positively,” Sanchez said in a statement.
CIEN+ is an independent minority-owned and woman-owned firm, listed by Inc. Magazine as one of America’s Fastest Growing Private Companies in 2022.
“I am confident that his perspectives will help us elevate and innovate how we continue to activate the power of data, creativity, and culture to anticipate market dynamics and empower clients in new ways,” Enrique Arbelaez, co-founder of CIEN+ and creator of the CIEN+ Innovations Lab, said about Sanchez.
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