Posts Tagged ‘product marketing’

Advertise on Your Competitor’s Website? Research Shows It Might Be a Wise Buy

Posted by Jeanne Spreier

UTDallas_University of Texas at Dallas_ Dallas Innovates is a Gold Founding SponsorA few years ago, Mohammad Zia was checking flight prices on Expedia. He was puzzled by a section of the website that prompted him to run the same search on competing travel websites, including Priceline and Orbitz.

“Instead of Expedia …