Desoto-based Esposure, an esports development platform created by and for the competitive gaming community, plans to build a new Esports Learning Center at the Texas Juvenile Justice Department’s Roanoke facility, McFadden Ranch.
The community initiative is the first sponsored project from Esposure4All, Esposure’s newly launched youth-focused charitable foundation dedicated to educating and empowering youth through STEM education programs. Through esports-focused experiential learning, Esposure4All works to foster equality for all by eliminating barriers in the emerging world of gaming.
Esposure4All’s Esports Learning Center at McFadden Ranch will be outfitted with PCs, gaming chairs, keyboards, mice, monitors, and headsets, which were donated by gaming equipment company HyperX. Due to the COVID-19 pandemic, the official unveiling date has not yet been released.
McFadden Ranch provides care, education, rehabilitation, and treatment for youth who have become involved in the juvenile justice system. The facility emphasizes discipline, values, and work ethic to guide youth toward becoming productive citizens.
Esposure4All kicked off the fundraising through its first esports celebrity tournament Jan. 19 at Esposure’s gaming arena in DeSoto. During the tournament, McFadden Ranch youth competed in the video game “Among US” with NFL New York Giant player Adrian Colbert and San Francisco 49ers player Raheem Mostert.
McFadden Ranch youth also visited the Esposure facility, where they met Danny Martin, co-founder and chief executive officer of Esposure.
“This initiative with the Texas Juvenile Justice Department is truly just the beginning. Esposure4All is here to open doors and empower youth to see opportunities in the emerging world of esports,” Brittney Seals, executive director of Esposure4All, said in a statement.
In 2015, Martin co-founded Geekletes, an esports development company that helped gamers go pro. But in 2020, Martin realized the demand for diverse virtual education rose due to the COVID-19 pandemic. He decided to pivot and rebrand to Esposure to create an an accredited STEM.org platform for people of all ages.
Esposure hosts master classes focused on the business behind the esports industry and how aspiring esports professionals and competitive gamers can navigate the complexities of the industry.
Its unique “learn-and-earn” model uses an education to entertain ecosystem, E2E, designed by gamers for the esports community to collaborate.
Esposure4All was created to provide a level playing field for underrepresented minority communities, who normally do not have the same access to STEM education and esports career opportunities.
“One of our main goals is to help our youth develop a better vision for their future,” Marketa Johnson, superintendent of McFadden Ranch, said in a statement. “We are so grateful to Esposure4All for providing this unique, engaging experience that allows our youth to explore opportunities in the esports industry.”
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