With everyone from Mark Cuban to Twitter CEO Jack Dorsey getting in on non-fungible token (NFT) frenzy, it may come as no surprise that the minds behind Artist Uprising and Landmark Center have decided to create a pop-up gallery showcasing the art.

The purpose of their gallery in Dallas is two-fold, according to Merrick Porchéddu, CEO of Artist Uprising.

“Firstly, to introduce forthcoming NFT drops to the art collector community worldwide while putting a spotlight on Dallas as a rapidly emerging art and tech hub,” Porchéddu said in a statement. “Secondly, to introduce the public to the craze and educate new collectors on how to bid on digital artwork that will bring in an ROI that is unconventional to historical art trading.”

The event is the first one of its kind in Dallas and will take place at Landmark Center’s downtown building in the West End, per a statement.

Individual art pieces by breakout NFT artists are expected to be featured at the gallery. Although the artists haven’t yet been publicly named, according to a statement, they have collectively grossed over $1 million in online digital art sales in just the last month.

The pop-up will take place during two weekends in June. The first weekend will be open to NFT collectors with a technology-focused installation, allowing attendees to experience an educational aspect of the exhibit.

Following that, the second weekend will be open to the public and give attendees the opportunity to learn more about NFT art and the chance to shop physical prints of the artworks.

“The rise in popularity of the NFT art world has captured the attention of businesspersons, art fans, and ironically real estate owners too,” Nicholas Marine, Asset Manager at Landmark Center, said in a statement. “We believe in the power of creativity and endeavor to inspire innovation. We are excited to host the first digital art event in Dallas and by the prospects for innovation in this space in the future.”

So, what exactly is an NFT?

An NFT exists on a blockchain, but while they are typically built using the same kind of programming as cryptocurrency, per Forbes Advisor, that’s where the similarity ends. 

Each NFT “has a digital signature that makes it impossible for NFTs to be exchanged for or equal to one another,” writes Robyn Conti and John Schmidt for Forbes. This makes the asset non-fungible, unlike cryptocurrencies or physical money that can be traded or exchanged for one another.

To put it simply, Artist Uprising describes an NFT as a “unique trading card.”

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