Michael Pratt is the Founder and CEO of Panamplify, a marketing analytics company. Panamplify was born out of insights he identified while running Extra Sauce, the digital marketing agency he founded in 2010. An engineer by training, Michael ran the Media, Telecommunication, and Entertainment proprietary trading desk at Goldman Sachs for 10 years before forming the statistical arbitrage hedge fund Modulus Capital in 2005. After a long career in finance, he went back to first love,­ digital, and started Extra Sauce. Along the way, Michael founded the 2,000 member professional organization Digital Dallas after relocating from New York.