Gilbert Salazar is Principal of Defakto, a digital agency that crafts authentic experiences that connect with today’s evolving consumer. Defakto offers an unmatched combination of strategic consulting, design and user experience, technology enablement and data optimization. Headquartered in Dallas, Defakto’s clients include Lexus, Abilene Christian University, Spectrum and iRhythm, as well as Fortune 500 companies in Automotive, Health Care, Technology & Media.